TOWT — the organic white tee

towtee.com · coming soon

the organic white tee

One tee. White. Organic.

No print. No noise. Just pure white organic cotton, made for every day.

Follow the launch on Instagram @towttee

A plain white organic cotton tee on a wooden hanger, shown in full against a warm ochre wall.

Plain. Organic. White.

Our story

Fewer choices. More certainty.

TOWT started with a simple idea: a flawless organic white tee, with nothing printed on it. A premium blank, cut to feel good and to last.

An essential piece, made well, for people who prefer calm quality over seasonal noise.

It's for people who live active and natural lives: they train, they hike, they travel light. They want a white tee that feels clean and lasts.

Three plain white tees on wooden hangers, hung one above the other on a sunlit cream wall.

Organic cotton. Nothing else.

Founder's note

Seven moves. One white tee.

I've packed my life into boxes seven times, moving for work across countries and back again. Every move teaches you what you actually need, and every time the same thing went into the first box: a plain white tee.

It was the shirt I trained in, traveled in, and lived in. It worked on moving day and on a slow Sunday at home. But the good ones never lasted, and the soft ones were rarely clean. So I started reading clothing labels the way I read supplement labels: what's in it, and what shouldn't be.

My travels have taken me all over the world, and everywhere I went I tried and wore cotton tees. Some gave up after a few washes; others got better. Over time I learned to know good cotton.

That's where TOWT began. It's one shirt in organic cotton and nothing else. There's no logo shouting from the front and no trend to chase. It's just a white tee that feels good on your skin, moves when you move, and is ready for whatever the day turns into.

I made it for people who care about what goes in their bodies and on them. People who train, recover, and keep going.

Plain. Organic. White.
The white tee, done right.

— Karina, founder

What makes it TOWT

Close-up of a folded white tee and its ribbed crew neck in soft daylight.

Only white

One clear choice. Fewer options, more certainty. The essential you actually wear.

Macro view of soft white organic cotton jersey, gently draped.

Organic cotton

A clean hand feel and a balanced weight. Made to move and made to last.

A neat stack of folded plain white tees on natural linen.

No print

The blank is the design. No logo on the front, no graphics, nothing to crack or fade. Just a clean white tee that goes with everything.

Made to move.

Why only organic white

We do one thing and we do it well: organic cotton in pure white.

White lets the fiber show. No dye on top, no print covering it. It feels clean from day one and goes with almost everything.

Organic cotton is kinder to your skin, to the land and to the people who grow it. A well-treated fiber holds up to more washes: you wear it more and buy less.

Fewer colors. Less noise. A clear tee you'll want to wear again and again.

A man hiking in the mountains wearing a white tee under an open olive overshirt.

Soft on skin. Ready to move.

Less and more.

Less noise. More tee.

We remake one garment at a time: a clean cut, an organic hand feel, a detail at the neck. We keep refining until it's just right.

One garment at a time — clean proportions, careful craft.

A smiling couple walking along a tree-lined path, both wearing white tees and sage green trousers.

The white tee, done right.

Why organic

Choosing organic cotton means choosing something good for your skin, for the people who grow it and for the land.

A woman meditating cross-legged on a yoga mat in a bright room, wearing a white tee.

It feels good

The fiber arrives cleaner, without the usual load of harsh chemicals. It's often softer to the touch, especially when combed. Perfect if you like things that feel good from the very first wear.

Good for the land

It's grown with care for the soil, with fewer chemicals in the ground and in the water. Many farms rotate crops: the soil gets to rest, there's more life around, and families grow food too.

Less thirsty

Healthy soil holds water better. Organic farming usually needs fewer resources than conventional farming. Smarter fields, less waste.

The people behind it

Organic growers depend less on modified seeds and expensive chemicals. They often get a better price for their crop and more training. A clean tee starts in well-cared-for hands.

It lasts longer

A well-treated fiber holds up better wash after wash. You wear it more and buy less. Simple.

And if it's white with no print…

Even better: less ink, fewer finishes on top. Just pure white organic cotton. That's TOWT: a clear, clean tee that's easy to love.

Built for the day.

The organic white tee, folded, with its clean crew neck catching the daylight.
A woman running down a sunny city street in a white tee and black shorts.

The tee

the organic white tee

A white organic cotton tee with no print. A clean cut, a soft hand feel and a mid weight for every day: light training, the street or home.

Color
White
Fabric
Organic cotton
Print
None
Fit
Unisex

Clean fabric. Clear tee.

Care

  • Wash cold, inside out.
  • Use a mild detergent.
  • Skip the hot dryer to keep the shape and the white.
  • Line dry in the shade when you can.
  • Iron inside out, never over the neck print.
A man in a white tee holding a cup of coffee in a bright, minimal kitchen.

Wear the white.

Say hello

Questions, ideas or want to know when we launch? Write to us.